Continuing to Broaden the Marketing Concept

Dawn Iacobucci editor

Format:Hardback

Publisher:Emerald Publishing Limited

Published:17th Sep '20

Should be back in stock very soon

Continuing to Broaden the Marketing Concept cover

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. 
This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability. 
Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.

ISBN: 9781787548251

Dimensions: unknown

Weight: 595g

328 pages