Technological Innovation
Generating Economic Results
Donald F Kuratko editor Sherry Hoskinson editor Marie C Thursby editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:23rd Aug '16
Should be back in stock very soon
We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
ISBN: 9781786352385
Dimensions: 229mm x 152mm x 17mm
Weight: 678g
432 pages
2nd New edition