Managing Innovation: Understanding And Motivating Crowds

This book examines crowd innovation, focusing on motivations, challenges, and benefits, making it essential for both academics and practitioners interested in managing innovation.

In Managing Innovation: Understanding And Motivating Crowds, readers are introduced to a comprehensive exploration of contemporary technology and innovation management. The book is structured into three distinct parts, each featuring pivotal articles drawn from the International Journal of Innovation Management and the International Journal of Innovation and Technology Management. This curated selection offers a rich, international perspective on a wide array of topics relevant to the field.

The focus of this volume is particularly on crowd innovation, a dynamic and increasingly significant area of study. It delves into the motivations that drive individuals to participate in crowdsourcing initiatives, the challenges that organizations face when integrating crowd-driven solutions, and the myriad benefits that can arise from effective crowd innovation strategies. By examining these aspects, the book aims to equip both academics and practitioners with valuable insights and practical knowledge.

Ultimately, Managing Innovation: Understanding And Motivating Crowds serves as an essential resource for those looking to deepen their understanding of how to harness the power of crowds in innovation processes. With its international scope and disciplinary approach, it provides a well-rounded perspective that can benefit a diverse audience interested in the evolving landscape of innovation management.