Innovation and Export – The Joint Challenge of the Small Company
Format:Hardback
Publisher:ISTE Ltd
Published:4th Jan '22
Currently unavailable, and unfortunately no date known when it will be back
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
ISBN: 9781786306203
Dimensions: 244mm x 158mm x 17mm
Weight: 416g
192 pages