Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

Carole Maurel editor Foued Cheriet editor Paul Amadieu editor Herve Hannin editor

Format:Hardback

Publisher:ISTE Ltd and John Wiley & Sons Inc

Published:27th Nov '20

Currently unavailable, and unfortunately no date known when it will be back

Wine Management and Marketing Opportunities for Companies and Challenges for the Industry cover

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.

ISBN: 9781786305282

Dimensions: 10mm x 10mm x 10mm

Weight: 454g

304 pages