One Step Ahead

‘Entertaining and conversational, [One Step Ahead] is an important tool for getting to yes, as well as understanding exactly what will prompt an opponent to say it.’

-- Publishers Weekly

‘[A]ppealing, well-written ... a deep, thoughtful master class on the 'negotiation game.'

* Kirkus *

'A beautifully written book which is wise, funny, scientific, and practical.'

-- Colin F. Camerer, Professor of Behavioral Economics at Caltech

'I might write, ‘Words matter.’ But David Sally writes, ‘Words present facts, question assumptions, express emotions, issue orders, declare war, elevate cardinals to Pope, sentence offenders to prison, create contracts and promises, and so on.’ That’s why his books are so much more fun to read than mine. This is the wisest, most readable book on negotiation I’ve seen. Destined to become a classic.'

-- Robert H. Frank, author of Under the Influence: Putting Peer Pressure to Work

'From defusing ultimatums to the art of persuasion, Dave Sally delivers master lessons on negotiation. This book offers brilliant, practical, and engaging advice gleaned from business titans, world leaders, and scholars.'

-- Maurice Schweitzer, Professor at the Wharton School and coauthor of Friend &