The Reputation Game

‘Trust is the foundation of friendship, society, business, and brand. A must-read for those who intend to build a reputation of authenticity and enduring value.’

-- Biz Stone, Co-founder, Twitter

‘From the soft power of nation states to the brand popularity of commercial products, reputation is supremely important. This interesting book places the issue in its rigorously argued context – an important matter for every senior executive in the public and private sectors.’

-- Lord Patten, Chancellor, University of Oxford

‘The insights in The Reputation Game are a masterclass of pattern recognition. This book shows us that no matter who you are, your industry or hustle, reputational capital is at the centre of success or failure. Waller and Younger use as examples the rise and fall of great companies, countries, gangsters, and pop-culture icons to show us the moments and choices that are truly the “art of changing how people see us all”.’

-- Steve Stoute, CEO of Translation LLC

‘An insightful and really rather fascinating study of what one might argue is the issue of our age: the creation and management of a reputation. The authors have clearly managed to get great access to a huge number of people and the results make for very compelling reading. It’s well-written, too. In fact, it’s required reading for anyone who truly wants to understand the modern media age.’

-- Tom Bradby, Presenter, ITV News at Ten

‘In life and in business a good reputation is probably our most prized possession, hard won and easily lost. This book provides insight into the sources of reputation, illustrates by case study the impact of loss and charts the route to recovery. It is a valuable contribution to this increasingly important topic.’

-- Sir Roger Carr, chairman of BAE Systems

‘You’ll learn why reputations are more valuable than money; you’ll learn how they’re built and tended and enriched; and how, if neglected, they can catastrophically implode. It might have been called, “How to ensure that everybody knows just how good you know you are really.”’

-- Sir Martin Sorrell, CEO of