Losing It

This insightful analysis explores the Conservative Party's historic defeat in the 2024 election. Losing It reveals the reasons behind their loss and the voters' perspectives.

In Losing It, Michael Ashcroft provides a thorough examination of the Conservative Party's dramatic decline during the 2024 general election. This election marked a historic low for the party, resulting in a staggering loss of half their vote and two-thirds of their parliamentary seats, a stark contrast to their previous commanding majority just five years prior. Through a combination of detailed polling, analysis, and candid conversations with voters, Ashcroft reveals the factors that contributed to this unprecedented defeat.

The narrative is both revealing and unflinching, as Ashcroft captures the sentiments of voters who express their disillusionment with the Conservatives. Many describe how the party squandered its reputation for effective governance, leading to a deep fracture in the relationship between the party and its supporters. By sharing these personal accounts, Losing It paints a vivid picture of the electorate's sentiments and the party's missteps.

For the Conservative Party to embark on a path to recovery, it must first confront the realities laid out in this book. Ashcroft's uncompromising analysis serves as a wake-up call, urging party leaders to understand the reasons behind their downfall. Without this acknowledgment, any efforts to regain public trust may be futile. Losing It is an essential read for anyone seeking to comprehend the complexities of modern British politics and the challenges facing the Conservative Party.