Emerging Dynamics in Audiences' Consumption of Trans-media Products
The Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand
Format:Hardback
Publisher:Anthem Press
Published:27th Nov '20
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£25.00(9781839985423)
Promotional “headline” (1 line): An investigation of the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men
The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.
Combining transmedia studies with fan studies, Carmen Spano uses a range of qualitative and quantitative audience data to make a sophisticated case for the ongoing importance of primary textual structures at a time of transmedia storytelling/extensions. This book sets out a compelling contrast between Mad Men and Game of Thrones, as well as assessing national contexts of consumption, and evaluating the roles of ‘casual’ or ‘hardcore’ fandom. We’ve long known audiences are active; this study expertly teases out exactly how its contemporary audiences encounter transmedia TV. — Professor Matt Hills, author of Fan Cultures
ISBN: 9781785275142
Dimensions: 229mm x 153mm x 26mm
Weight: 454g
162 pages