Legacy and In-Memory Fundraising

`Gifts in wills have the potential to change the world. Engaging your supporters and the wider public in legacy conversations has never been more crucial or more exciting. This book is a great starting point to help fundraisers shape their legacy strategy, influence internally and understand the variety of ways in which they can raise awareness and inspire people to include a gift in their will.'Dominique Abranson Dip IDM, Legacy and In-Memory Manager, WaterAid, and Chair of the Institute of Fundraising Legacy Marketing and In Memoriam Special Interest Group; `This little gem of a book is a very easy read that will answer all your questions and help you to build your legacy programme from start to finish. You'll find yourself referring to it again and again, no matter what level you are working at.'Emma Deabill, Alumni Relations and Development Co-ordinator, University of Portsmouth; `It's great to see an updated edition of this fantastic book, which offers valuable insights from a number of different experts in the field. Irrespective of the size of your organisation or the extent of your experience, you'll find really practical takeaways that will enhance your fundraising practice.'Craig Fordham, Director of Legacies, Macmillan Cancer Support; `I read Legacy and In-Memory Fundraising cover to cover: the fact that the chapters are written by different contributors made it an interesting read. An excellent overview into getting started and where legacies fit into a charity's fundraising strategy - I would really recommend this book.'Judith Howard, Trusts, Foundations and Legacies Co-ordinator, Royal Ballet School; `Legacy income presents a huge opportunity for charities of all sizes, but the challenge for everyone is knowing how to make the most of that opportunity. Look no further. This excellent resource provides everything you need to know about legacy fundraising in one slim volume. With contributions from the legacy world's premier league, this book will benefit your legacy programme whether it is already well established or just beginning.' Stuart Noble, Acting Director of Fundraising, Bible Society; `Producing innovative legacy campaigns and motivating your fundraising team with new ideas are important for legacy managers. Legacy and In-Memory Fundraising will help you do this by giving your team the confidence to nurture donor relationships, ultimately resulting in lasting legacies. From absolute beginners to more experienced legacy fundraisers, this is a must-have for any charity aiming to meet its legacy income targets.' Ian Roome MInstF, Head of Fundraising and Volunteering, Over and Above NHS Charity, Northern Devon Healthcare NHS Trust; `This book reads like a who's who of some of the greatest legacy and in-memory fundraisers over the past decade. From crafting your case for support to creating conversations; and from legacy forecasting to legal pitfalls - this book has it all.' Rob Cope, Director of Remember A Charity and Director of Development, the Institute of Fundraising [from the Foreword]