So You Want to be a Celebrity

* Steve Allen is a controversial commentator with a diehard listener base - his live shows are instant sell-outs.; * This book engages his loyal listeners in a topic close to their hearts: what the cult of celebrity is doing to our culture.; * Recently launched nationwide, LBC is growing as a brand - it was especially visible in hosting the first debate on Europe between Nick Clegg and Nigel Farage.; * The station has a devoted fan base in London, and is now filling a gap in the national market for topical talk radio.; * Series of seven books will receive huge marketing support from LBC, with a major on-air and online advertising campaign, and will attract widespread media attention and comment.

The cynical cult of 'celebrity' is damaging our culture - so why can't we stop looking?They say everyone today wants to be a celebrity. Certainly, we're all happy to watch them. From reality television and talent shows to tabloid splashes and gossip magazines, the road to modern fame is littered with the hopeful, the misguided, and, occasionally, the downright cynical. It's often a tale of rags to riches and then back to rags again. So why can't we stop looking? And who exactly buys the T-shirt, wears the perfume, visits the salon? In this witty and insightful tour of the underbelly of the celebrity world, LBC's Steve Allen takes us by the hand and leads us through the highs and lows of life as a modern-day 'sleb' - why they're there, and what we've all done to deserve this. Required reading for watchers and wannabes alike, this is your essential guide to one of the most bonkers aspects of modern Britain.