Secrets of the Masters

"David Freeman has a deep understanding of today's competitive legal services industry, and knows how to teach busy practitioners how to compete and win. Secrets of the Masters is a robust compilation of his thinking, supplemented by the wisdom and experience of more than two dozen top-flight legal and marketing experts. I highly recommend David to any organization looking to grow its business, and believe any lawyer looking to build their practice should have a dog-eared copy of this report on their bookshelf." Peter Kellett, Chairman and CEO, Dykema "David's approach emphasizes action - and this report brings together subject experts with practical tactics that give attorneys the foundation they need to realize their potential as business developers. I value David's insight and guidance, and I'd recommend this report to anyone who wants to transform their business development culture." Betsy Beorn Spellman, CMO, Steptoe & Johnson PLLC "This report contains the kind of excellent advice David Freeman provided to us on strategic planning, and client and leadership development initiatives. It is a comprehensive treasure trove of some of the best approaches for building a practice, and I think lawyers will especially appreciate the practical case studies provided throughout this work. His call to action at the end of each chapter is the key to success. Lawyers wanting to be great rainmakers will find Secrets of the Masters an invaluable resource." Rhea F. Law, CEO and Chair of the Board, Fowler White Boggs P.A. "David worked with us on one of our practice group retreats and it was my first introduction to him. I was impressed with his broad business development knowledge but particularly with his abiltiy to generate interaction and discussion with our lawyers, so I brought him back several times to conduct additional business development training sessions. The feedback from his programs has been exceptional, and I look forward to finding more opportunities to utilize his skills in other areas of the firm." Jolene Overbeck, Chief Marketing Officer, Hogan Lovells LLP "David teaches partners that the most important part of business development is following through. David helped our laterals to understand that the best source of referrals is found in the office next door and with each one of their partners." Timothy E. Hoeffner, partner, DLA Piper LLP "Once I met David, my business development really took off. David helped me think outside the box while also focusing me on my business plan. Most importantly, he helped me set realistic short-term goals and encouragingly pushed me until I achieved them ... just three years after joining the firm, starting with virtually no clients, I became a partner with a thriving seven-figure practice. David was certainly a key player in that success." Andrew J. Lauer, Esq., former partner, Thelen Reid Brown Raysman & Steiner LLP