Can the World be Wrong?

"This book is a great source of information for policy-makers in all sectors. It rightly points out that civil society organisations are at a crossroads: building on the immense trust the public places on them they can play a much more important role in shaping the future of our planet, or, if they fail to transform themselves, they may fade into obsolescence." -- Dr Burkhard Gnarig, Executive Director, International Civil Society Centre Doug Miller and GlobeScan ... have become such a lifeline for leaders and decision-makers wanting to feel the pulse of the greatest power in the land. In a world where ripples can herald tsunamis, leaders ignore other people's values, attitudes and opinions at their peril. -- John Elkington, Co-founder, Environmental Data Services (ENDS), SustainAbility and Volans Ventures Miller is one of the few who can put a number on a global opinion. As a pollster, it often allows him to understand before the rest of us where the world is going. -- Mark Malloch Brown, Deputy Secretary-General of the United Nations under Kofi Annan

Presenting 30 never-before-seen global opinion polls, Can the World be Wrong? reveals what we really think of our leaders, businesses and policymakers, and what this might all say about where we're headed in the 21st century. Doug Miller provides a sharp analysis of the global financial crash, green consumer movement, poverty and globalization.

When the global economy and world order become uncertain, where do we look for a sense of where things are heading? Can the World Be Wrong? lays out a compelling case for looking to long-term trends in global public opinion to help predict the future. Written by a pioneer of global polling, the book is provocatively illustrated by decade-long public opinion trends across 20 countries, on subjects ranging from geopolitics, globalization, the economy, the role of companies and the UN, to changing consumer trends and the future of democracy in the 21st century.

Doug Miller, the founder and Chairman of the global research consultancy GlobeScan Inc., offers 30 never-before-released global opinion polls that inform this exposé of where the world may be headed.

This essentially optimistic book delivers a fascinating briefing on below-the-radar trends that business leaders and policy-makers follow closely and thoughtful citizens need to understand. Miller brings his topics alive with behind-the-scenes looks at the World Economic Forum in Davos, the World Social Forum in Porto Alegre (Brazil), the International Business Leaders Forum in London, the United Nations Headquarters in New York, the White House, and boardrooms around the world.

Can the World be Wrong? reveals what we really think of our leaders, businesses and policy-makers, and what this might all say about where we're headed in the 21st century. The book is essential reading for leaders, managers, policy-makers and researchers seeking to understand the power of global opinion and the implications it may have.