Global Fashion Brands

Style, Luxury and History

Veronica Manlow editor Doctor Gjoko Muratovski editor Anne Peirson-Smith editor Joseph H Hancock II editor

Format:Paperback

Publisher:Intellect

Published:15th Aug '14

Currently unavailable, and unfortunately no date known when it will be back

Global Fashion Brands cover

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods.

In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture. 

ISBN: 9781783203574

Dimensions: 229mm x 178mm x 17mm

Weight: 503g

295 pages