Global Fashion Brands
Style, Luxury and History
Veronica Manlow editor Doctor Gjoko Muratovski editor Anne Peirson-Smith editor Joseph H Hancock II editor
Format:Paperback
Publisher:Intellect
Published:15th Aug '14
Currently unavailable, and unfortunately no date known when it will be back
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods.
In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing and consumption of style and fashion as part of our global culture.
ISBN: 9781783203574
Dimensions: 229mm x 178mm x 17mm
Weight: 503g
295 pages