Incognito
The Secret Lives of The Brain
Format:Paperback
Publisher:Canongate Books
Published:7th Apr '16
Should be back in stock very soon

A new cover edition of this sparkling and provocative book on neuroscience
The New York Times bestselling book from cutting-edge neuroscientist David Eagleman, exploring the power of our subconscious mind like never before
A NEW YORK TIMES BESTSELLER
*Why does your foot hit the brake pedal before you are conscious of danger ahead?*
*Why is it so difficult to keep a secret?*
*How is it possible to get angry at yourself: who, exactly, is mad at whom?*
In this sparkling and provocative book, renowned neuroscientist David Eagleman navigates the depths of the subconscious brain. Taking in brain damage, plane spotting, dating, drugs, beauty, infidelity, synaesthesia, criminal law, artificial intelligence and visual illusions, INCOGNITO is a thrilling subsurface exploration of the mind and all its contradictions.
The Malcolm Gladwell of brain science * * Independent * *
[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself * * Mail on Sunday * *
Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again * * Time Out * *
Breezy, fun, optimistic and full of the latest research * * The Sunday Times * *
Original and provocative... A smart, captivating book that will give you a prefrontal workout * * Nature * *
A shining example of lucid and easy-to-grasp science writing * * Independent on Sunday * *
***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you -- Michael Mosley, author of THE FAST DIET * * BBC Focus * *
A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings * * New Scientist * *
Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun * * New York Times * *
A dream to read... I couldn't resist telling people about a couple of things I read here -- Brian Clegg * * Popular Science * *
ISBN: 9781782112464
Dimensions: 197mm x 130mm x 20mm
Weight: 276g
304 pages
Main - Canons Edition