Television, Technology and Gender
New Platforms and New Audiences
Format:Hardback
Publisher:Bloomsbury Publishing PLC
Published:18th Dec '18
Should be back in stock very soon
Presents the role of women in a history of television from the initial idea to a mass media industry.
The way we watch television is changing. While consumption of traditional broadcast television is going down, consumption of non-traditional platform television including subscription viewing, box-set series and online streaming is going up. This is the first study to consider the ways in which recent technologies of television can be understood in terms of the gendering of audiences. Taking a viewer-based approach, Sarah Arnold shows how old claims that television is a female medium are now being called into question, due to changes in the spatial practices of viewing and developments in content. Though film has commonly been characterised as 'masculine' and television 'feminine', this paradigm is now being complicated and challenged. This timely book offers important critical insight into current intersections between gender, television consumption and technology."
Gender and Early Television makes an important contribution to our understanding of women’s relationship to this new medium in its formative years. ... this is a highly engaging and insightful read that throws much needed new light on an under-researched topic. * Critical Studies in Television *
Interrogating television’s roots in theater and vaudeville, this smart new book shows how technology, programming, and audience research shaped US and UK women’s cultural roles in the 20th century. An important book for scholars studying media, gender, and cultural history. -- Jane Marcellus, Middle Tennessee State University, USA
This is a fine addition to the scholarship that demonstrates women’s elided contribution to early television and the media industries...One hopes it will be used in Media Studies Departments the world over to demonstrate that women were both there from the beginning, and that the potential of their involvement remains unrealised. * Women's History Today *
ISBN: 9781780769769
Dimensions: unknown
Weight: unknown
256 pages