Art in the Service of Colonialism

Focuses on how nothing in the Moroccan French Protectorate (1912-1956) escaped the imprints of metropolitan ideology and how the French transformed and dominated Moroccan society by looking at how the arts and crafts were transformed in the colonial period.

In the Moroccan French Protectorate (1912-1956), the French established vocational and fine art schools, imposed modern systems of industrial production and pedagogy and reinvented old traditions. Hamid Irbouh argues that the French used this systematic modernisation of local arts and crafts regulation to impose their control. He looks in particular at the role and place of women in the structures of art production and education created by the French- that transformed and dominated Moroccan society during the colonial period. French women infiltrated the Moroccan milieu, to buttress colonial ideology, yet at critical moments, Moroccan women rejected traditional roles and sabotaged colonial plans. Meanwhile, the contradictions between reformist goals and the old order added to social dislocations and led to rebellion against French hegemony. Irbouh examines and analyses these processes and demonstrates how Moroccan artists have struggled to exorcise French influences and rediscover an authentic visual culture since decolonisation. This book reveals that the weight of colonial history continues to weigh heavily on artistic practice and production.