Operations Management in the Travel Industry
Dr Peter Robinson editor Harry Cameron editor Paul Fallon editor
Format:Paperback
Publisher:CABI Publishing
Published:26th Feb '16
Should be back in stock very soon
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and all-new international case studies.
ISBN: 9781780646114
Dimensions: 246mm x 189mm x 23mm
Weight: 1005g
376 pages
2nd edition