Handbook of Scales in Tourism and Hospitality Research
Dogan Gursoy author Muzaffer Uysal author Seyhmus Baloglu author Yuksel Ekinci author Ercan Sirakaya-Turk author
Format:Hardback
Publisher:CABI Publishing
Published:18th Dec '14
Should be back in stock very soon
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
ISBN: 9781780644530
Dimensions: 244mm x 172mm x 29mm
Weight: 1130g
432 pages