NLP for Business Analysts

The book is essential for everyone who is involved in business change. Peter Parkes emphasises the need for self awareness and soft skills to deal with internal and external stakeholders. -- Soheir Ghallab
Peter has done a great job of bringing the generic tools of NLP into a pragmatic framework to help with business analysis. -- Paul Matthews
As the role of BA is growing to be more and more strategic, effective use of soft skills and stakeholder management will distinguish great BAs in the near future. The approaches proposed in this book definitively benefit the development of these required skills. -- Marc-Andre Langlais
‘Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.’ -- Rod Sowden * board director at Centre for Change Management, lead author of ‘Managing Successful Programmes’, MD *
‘At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.’ -- Stuart Packham * Talent Solutions Director for Technology, Change & Digital Transformation *
‘At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.’ -- Yohan Abrahams * President *
‘Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.’ -- Nadir Belarbi * CIO *
‘In order to work in an agile environment, the modern BA needs to develop a corresponding agile mind-set and behaviours.’ -- Brian Wernham * author of Agile Project Management in Government *
'Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.’ -- Ewan Mochrie * NLP Master Trainer & MD *
‘Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.’ -- Andy Murray * lead author of PRINCE2 (2009 refresh) and partner *