The Intrapreneur’s Journey

An essential business guide on how to develop an organisation’s innovation culture and internal entrepreneurs (intrapreneurs), with an emphasis on African innovation cases.

An essential guide that offers in-depth analysis on how intrapreneurship powers some of the world’s leading innovative businesses. When they maximise the entrepreneurial potential of employees and enable them to think and behave like start-ups, businesses see the continuous delivery of innovative products, services and processes.

The Intrapreneur’s Journey: Empowering Employees to Drive Growth is a must-read for any entrepreneur, innovator, manager or senior executive who wants to successfully compete in today’s fast-changing world. Based on the observation that the most under-utilised assets in most organisations are the ideas in their employees’ heads, the authors offer first-hand experience and in-depth analysis on how intrapreneurship powers some of the world’s leading innovative businesses and other types of organisations. The proposition is simple: established organisations see continuous delivery of innovative products, services and processes when they enable teams of entrepreneurial employees to think and behave like start-ups.
First published in 2018 for the American market, this new edition builds on the success of the first by including up-to-date discussions and references on the theory and practice of intrapreneurship and innovation, making this an ideal book for students, researchers and professionals in the field. It includes informative examples and case studies ranging from large multinational corporations to small and medium-size enterprises in a primarily pan-African, but globally relevant context. Written in an accessible, easy to read style, this book is entertaining and educational. A key feature is a series of assessments and tools to help implement the book’s Intrapreneurship Empowerment Model in any organisation. These six core components describe what an effective and sustainable internal innovation programme looks like and how to roll it out.
Written by practitioners and academics in innovation and intrapreneurship, this book will be a leading practical guide in the market on how to establish a culture of innovation by:
•   tapping into employees’ passion to drive growth
•   testing the varied effectiveness of innovation programmes using the Intrapreneurship Empowerment Model
•   using the key resources to build a sustainable and successful innovation programme in any organisation.