Marketing of Hospitality Services
Format:Hardback
Publisher:Arcler Education Inc
Published:30th Dec '18
Should be back in stock very soon
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking information on this topic.
ISBN: 9781773614335
Dimensions: unknown
Weight: unknown
261 pages