Tourism Marketing
A Strategic Approach
Raj Kumar editor Nilanjan Ray editor Dilip Kumar Das editor
Format:Hardback
Publisher:Apple Academic Press Inc.
Published:17th Aug '17
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£82.99(9781774636954)
This book offers practical tools and strategies for effective tourism marketing, examining the impact of infrastructure and socioeconomic factors on business growth in the rapidly expanding tourism industry.
Tourism Marketing: A Strategic Approach offers a comprehensive exploration of effective tools and strategies for marketing within the tourism industry. The book delves into various practical applications, equipping readers with essential skills and methodologies that have demonstrated success in promoting tourism. By examining different models and approaches, it provides a well-rounded understanding of how to navigate the complexities of tourism marketing.
The text emphasizes the importance of considering the broader context in which tourism operates, including infrastructure and socioeconomic conditions. It highlights how these factors influence the effectiveness of marketing strategies and their subsequent impact on business performance and economic development. The author argues that a well-structured tourism marketing strategy can significantly contribute to growth in both the industry and the economy at large.
As one of the fastest-growing sectors globally, tourism is poised to become increasingly influential across various domains, including human resources and national economic frameworks. The book asserts that understanding and implementing effective marketing strategies is crucial for stakeholders in the tourism industry to capitalize on emerging opportunities. By providing insights into the interplay between marketing practices and economic outcomes, Tourism Marketing serves as a valuable resource for professionals seeking to enhance their understanding of this dynamic field.
"This is a successful attempt at sharing different types of research work that will provide a platform for new avenues in the overall socioeconomic conditions of modern tourism marketing. The volume addresses a variety of practical application, tools, skills, practices, models, approaches, and strategies of tourism marketing. I am sure that this volume will satisfy the needs of the students and researchers of tourism marketing."
—Dr. Kaushik Chakraborty, Assistant Professor in Commerce, Netaji Mahavidyalaya, Arambagh, Hooghjly, W.B., India
"This book is a jewel for tourism education. It provides relevant information for developing strategies in the composite field of tourism marketing. It is comprised of various research studies on the marketing of tourism products, destination marketing, and relevant strategies, tools, and approaches that are presented in such a way that will be very helpful for undergraduate and postgraduate students and research scholars. The contributors have given some recommendations and have developed some strategies based on research and surveys that will be useful for government, private agencies, NGOs, destination management organisations, etc. Overall this is a very good book, and every tourism professionals should refer to this book for upgrading their knowledge."
—Dr. Soumendra Nath Biswas, Assistant Professor Indian Institute of Tourism & Travel Management (IITTM) (An organization of Ministry of Tourism, Govt. of India)
"This is a successful attempt at sharing different types of research work that will provide a platform for new avenues in the overall socioeconomic conditions of modern tourism marketing. The volume addresses a variety of practical application, tools, skills, practices, models, approaches, and strategies of tourism marketing. I am sure that this volume will satisfy the needs of the students and researchers of tourism marketing."
—Dr. Kaushik Chakraborty, Assistant Professor in Commerce, Netaji Mahavidyalaya, Arambagh, Hooghjly, W.B., India
"This book is a jewel for tourism education. It provides relevant information for developing strategies in the composite field of tourism marketing. It is comprised of various research studies on the marketing of tourism products, destination marketing, and relevant strategies, tools, and approaches that are presented in such a way that will be very helpful for undergraduate and postgraduate students and research scholars. The contributors have given some recommendations and have developed some strategies based on research and surveys that will be useful for government, private agencies, NGOs, destination management organisations, etc. Overall this is a very good book, and every tourism professionals should refer to this book for upgrading their knowledge."
—Dr. Soumendra Nath Biswas, Assistant Professor Indian Institute of Tourism & Travel Management (IITTM) (An organization of Ministry of Tourism, Govt. of India)
ISBN: 9781771884709
Dimensions: unknown
Weight: 720g
346 pages