Hospitality Marketing and Consumer Behavior
Creating Memorable Experiences
Format:Hardback
Publisher:Apple Academic Press Inc.
Published:19th Jun '17
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£82.99(9781774636244)
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
ISBN: 9781771883788
Dimensions: unknown
Weight: 540g
360 pages