DownloadThe Portobello Bookshop Gift Guide 2024

Hospitality Marketing and Consumer Behavior

Creating Memorable Experiences

Vinnie Jauhari editor

Format:Hardback

Publisher:Apple Academic Press Inc.

Published:19th Jun '17

Should be back in stock very soon

This hardback is available in another edition too:

Hospitality Marketing and Consumer Behavior cover

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

ISBN: 9781771883788

Dimensions: unknown

Weight: 540g

360 pages