Chinese Outbound Tourism 2.0

"Any future historian looking back at when China began to dominate travel and tourism at home and abroad may well pinpoint 2014Ð15 as a turning point. China will become increasingly central to our sector's growth over the next decade, but our sector will also become increasingly crucial to the world's fastest-growing economy. No other sector besides travel and tourism can offer such a mutual advantage. It's an interesting and reassuring thought—and for that, we applaud Dr. Xiang (Robert) Li and his colleagues' insightful discussion on the latest development and trends of Chinese outbound tourism."
—From the Foreword by David Scowsill, President & CEO, World Travel & Tourism Counci

"Over the past 15 years or so, China has also emerged as a strong travel market not only as a receiving destination but also as a tourist generating country in the world. The outbound growth of the tourism market in China will continue to further contribute to the world economy over the next decade. There is a plethora of studies scattered in different publication outlets that focus on this important world travel market. However, this book is the most comprehensive one to date that is crafted to exclusively examine the Chinese outbound tourist market with its potential, challenges, and trends and provide extensive information and insights on understanding travelers from Mainland China. The book, edited by one of the most highly accomplished researchers of the field and an expert on the Chinese tourism market, Prof. Robert Li, consists of twenty-three chapters that touch on current tourism development, regional variations and characteristics, specific case examples and perspectives, and future directions and research areas. It is an excellent source for anyone who has some interest in the tourism industry and would like know more on the importance of the fast growing Chinese outbound tourist market. It is an excellent addition to the scholarly tourism literature."
—Muzaffer Uysal, Professor of Hospitality and Tourism Management, Virginia Tech

"Prof. Li should be congratulated on this exceptional piece of work! The book is a comprehensive collection of readings written by authorities of Chinese outbound tourism. The chapters are full of useful statistics and findings based on rigorous research methodology. A review of the astonishing development and interesting consumer behaviors of this often misunderstood market is timely and contributes to the understanding of this extremely important market globally. This is a must read not only for tourism academics but also for destination managers who would like to attract Chinese travelers. Insights from this book can help practitioners to better prepare for this high yield market."
— Cathy Hsu, PhD, Professor, School of Hotel Management and Tourism Hospitality and Hotel Management, The Hong Kong Polytechnic University

"Offer[s] a panoramic view of the second wave of China’s outbound tourism. . . . An excellent selection of articles written by brilliant researchers and practitioners. The advent of ‘Chinese outbound tourism 2.0’ as the core argument is scrutinized on a global scale. Also, articles from both micro- and macro-levels offer various perspectives to view the changing patterns in tourism."

—Tourism Analysis, review by Jia Xie, University of Glasgow