Off the Beaten Track

National Media Campaign Influencer Outreach Campaign (Bookstagram and TikTok) Digital and Print Advertising Campaign Major Promotion at Select National School/Library/Bookseller Conferences Extensive Outreach to Key Educators and Library Contacts Edelweiss E-Galley Promotion Educator and Library Blogger Campaign F&G Mailing Campaign Greystone Kids E-Newsletter and Social Features SEO Optimization for Digital Consumers

A breathtaking mountain adventure, in which a boy finds his inner strength, from the author of the critically-acclaimed, award-winning novel The Heart  Paul is ten years old and lives with his aunt and uncle. Bruce, an old family friend, suddenly reappears after three years of silence, eager to keep a promise he made to Paul to take him on a three-day mountain trek.  Paul longs for Bruce’s friendship and wants badly to prove himself. But he is also timid and unsure, and Bruce—who is better at doing than explaining—doesn’t make it any easier. A dramatic event gives Paul the chance to find his inner strength, and to show himself and everyone else what he is capable of. This uniquely illustrated coming-of-age story for teens can help create thought-provoking discussion about:  Finding independence, resiliency, and self-confidence  The importance of guidance and mentorship from trusted adults  An Aldana Libros Book, Greystone Kids