The Immune Mystery

International public relations campaign Influencer outreach Cross-promotion with medical and autoimmune disease associations Representation at international conferences and trade shows Digital and print advertising campaign

A page-turning and powerful medical mystery for readers of Diagnosis by Lisa Sanders and The Beauty in Breaking by Michele Harper
A page-turning and powerful medical mystery for readers of Diagnosis by Lisa Sanders and The Beauty in Breaking by Michele Harper

More than 20 million Americans have autoimmune diseases, which occur when the immune system attacks the body. Autoimmune diseases are often misdiagnosed by doctors and overlooked by medical researchers. Almost all affect women more often than men.

The Immune Mystery follows doctor and researcher Anita Kåss’s quest to solve the autoimmune puzzle, beginning with the premature death of her mother, who developed rheumatoid arthritis shortly after giving birth to Anita. As a child, Anita vowed to study the illness and one day find a cure.

Becoming a respected doctor and researcher, Anita devoted herself to studying auto-immune disorders like rheumatoid arthritis, lupus, and multiple sclerosis. Why do so many autoimmune diseases start to show symptoms during and after childbirth, perimenopause, and menopause? Could autoimmune diseases be linked to our changing hormones?

Despite the groundbreaking nature of her research, Anita had to fight for her ideas against the conventional wisdom and casual sexism of the medical industry—even as she made a discovery that earned her a record-breaking US$95 million pharmaceutical deal.

A compelling blend of incredible determination and cutting-edge science, The Immune Mystery changes the way we think about autoimmune diseases. Anita offers solace to patients struggling with questions about their health, and introduces a powerful new voice in medical storytelling.