The Red Dress

The Red Dress: 380 Embroiderers, 51 countries, 1 dress

The Red Dress project, conceived by British artist Kirstie Macleod, offers a platform for people, mostly women, who are vulnerable and live in poverty to share their stories through embroidery. The completed Red Dress travelled for 14.5 years and was embroidered by 367 women/girls, 7 men/boys, and 2 non-binary artists from 51 countries. All 141 commissioned artisans were paid for their work and received annual donations from exhibition fees and merchandise profit. Additional small embroideries were added by participants and audiences at various events.

Stitch as a dialogue
Initially, The Red Dress project sought to generate a dialogue of identity through embroidery, merging diverse cultures across borders. Over the years however, the dress has also become a platform for self-expression and an opportunity for voices to be amplified and heard.

The Red Dress aims to reach and connect with a wide-ranging audience, although it speaks particularly to women and values a process that can be seen as domestic labour or craft and which is often undervalued. The dress has made a positive impact on the lives of many (both its embroiderers and audiences) and has the potential to change the lives of women for many years to come.