Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911
Megan Brandow-Faller author Dan Reynolds author Diane V Silverthorne author
Format:Hardback
Publisher:Letterform Archive
Published:16th Nov '23
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A landmark of graphic modernism, the Vienna Secession’s magazine is brought to life in a complete facsimile reprint with new essays and translations The brainchild of Koloman Moser, Alfred Roller, Josef Hoffmann, Bertold Loffler and others—the leading graphic artists of the Vienna Secession and the Wiener Werkstätte—Die Fläche (German for The Surface) laid out an extraordinary group vision for design through adventurous work by these designer-professors and more than 100 of their students. Packed with bold ideas for posters, advertisements, book covers, woodcut prints and much more, the result is an inexhaustibly rich sourcebook of graphic forms, modern ideas and technical experiments, all reflecting a reorientation in design practice and teaching that would resonate around the world. This full-size facsimile of all 14 issues of Die Fläche lets readers experience this rare gem as it was meant to be seen, while new essays and translations explore its significance. Die Fläche is the first volume in Letterform Archive’s facsimile series, which presents landmarks of print and design history with exacting reproductions and new essays that provide rich context and fresh insights.
In short, this book provides a glimpse into a cutting-edge movement that experimented with concepts of flatness, abstraction, and reduction—tools that are oft-used in the modern design toolbox—and, as such, offers many lessons and inspiration for our practice today. -- Hope Meng * BLAG *
Including a complete English translation of all its texts, without doubt this publication will become a standard reference on Die Fläche. It is a magnificent achievement, destined to be enjoyed as an object of pleasure and a delight to the reader. -- Jeremey Aynsley * author of Pioneers of Modern Graphic Design: A Complete History, Graphic Design in Germany: 1890-1945 *
It is a valuable compilation and rare testimony of the Vienna Secession’s creative glory and lasting importance. It is an artifact itself, essential for designers, academics, artists and art enthusiasts. * typeroom *
One of the most exciting graphic design books of the year....Given that copies of the original periodical are exceptionally rare, this facsimile version is a unique opportunity to see the complete volumes gathered together. -- Roberto Rosenman * theviennasecession.com *
One of the most exquisitely beautiful, expertly crafted facsimile editions I have ever held in my hands... a production masterpiece. -- Steven Heller * PRINT *
ISBN: 9781736863312
Dimensions: unknown
Weight: unknown
344 pages