Branded Bronx Bags

• Posting 2-3 times a week on Blurring Books' Instagram to promote launch and corresponding pr and press 
• Launch Blurring Books TikTok to reach #booktok audience 
• Book placement, writeups and pre-interviews placed in a range of targeted indie print and legacy digital outlets
• Podcast booking to garner sales and press
• Promotional bi-weekly newsletters sent to press, stockists and essential industry folks, promoting book launch and recent press
• Sending comp compies to press and key industry folks 
• Blurring Books QR code sticker campaign around NYC
• Blurring Books launch event to be scheduled 

Tragic and beautiful, ridiculous and sublime, these photographs are a record of the branded proprietary names of street drugs of The Bronx in the years around the Crack and AIDS epidemics. Heroin brand names were mostly associated with trouble and cocaine brand names were mostly associated with good living/the high life. These images tell stories, provide cautionary tales, sell through sex appeal, reference topical issues and engage in Truth In Advertising. Told through the photographs of New York based photographer, Thatcher Keats.