Space Becomes You

Highly publicized gallery opening event for art from the book with ongoing exhibit, alongside the companion Space Becomes You apparel collection at Public Works Gallery in Wicker Park, Chicago PR push to local and national press sources, influencers, and publications Guerilla marketing tactics, including +3,000 wheatpasted posters, zines, and stickers throughout Chicago Promotion through a custom designed + built website for the capsule collection Campaign with frequent promotion through social media accounts of both Someoddpilot and Public Works Gallery, including paid and targeted advertising (Instagram, Facebook, Twitter, etc.) Multiple e-newsletter blasts to 3,000+ contacts

Space Becomes You―A Mythology is a nearly 300-page art book stuffed with album-cover worthy photography and an out-of-this-world narrative that reads like 2001: A Space Odyssey crossed with a UFO cult. This studio monograph evolves thematically as an introduction, initiation, and submission to an intergalactic alien religion filled with surreal cosmic landscapes, psychedelic rituals, and curious beings. The book’s striking imagery is intercut and supported by messaging that serves as cosmic transmissions and thoughtful meditations on how to understand humanity’s place within the universe. Someoddpilot guides you through this psychedelic trip and challenges you to answer the big questions myths are based on―”who are you?” and “why are you here?” Bands, brands, celebrities, and political parties. Mythology is at the heart of our times - it unifies and divides us. Inspired by the quick and intense rise of political and cultural tribalism in the U.S. and Someoddpilot’s own practice of brand creation and world-building, the studio set out to create a new mythology, and this time everyone’s invited: as one planet in a sea of stars. In the age of tribalism, this is the biggest tribe of all. Now available in this galaxy and the next.