Modern Embroidery

Author social

• Instagram.com/usedthreads - 137k followers
• Facebook.com/usedthreads - 7k followers
• usedthreadsshop.etsy.com
• Countries - USA 24%, UK 6.9%, Brazil 5.2%, Turkey 4.0%, Russia 3.5%
• Istanbul 1.7%, London 1.4%, Moscow 1.3%, New York 1.3%, Bangkok 1.3%
• Age range - 18-24 19%, 25-34 46%, 35-44 20% ( 94% women)

Author’s marketing assets I have 144K Instagram followers with up to 6,000 story views daily. I have built friendships within the embroidery community; we support each other’s achievements. I would like to send a few copies of the book out to embroideries who a big following

• @Gulushthreads - Kristen Gula 102K
• @Sarahkbenning - Sarah Benning 508K
• @Stitchingsabbatical - Michelle Staub 137K
• @cinderandhoney - Cait Amanda 135K
• @Thatembroiderygirl - Georgina Bellamy 70K
• @chloegiordano_embroidery - Chloe Giordano 264K
• @begoodnatured - Dani Ives 117K
• @Jessicalongembroidery - Jessica Long 348K
• @lizlpayne - Liz Payne 72.8K
• @Kathrin_Marchenko 337K
• @Ovobloom - Helen D Wilde 53.9K
• @ajpritchett - Adam Pritchett 45.9K

Amanda Seyfried is a fibre art lover, she currently follows me on IG, i could reach out to her and ask to send a copy her way.

I’ve worked with Anchor Threads before, I could reach out to them to ask if they would like to be featured as ‘the brand of threads’ that I will use in the book, in exchange for them promoting my book on their social media platforms or website. Or I could reach out to DMC threads, with the same proposal, as they have 425K following on IG.

Mini marketing plan

Creating a buzz around the book by hosting giveaways, for a chance to win a copy. Customers who have pre-ordered a copy of the book will be put in a prize draw, for a couple of lucky customers to win supplies to create a pattern from the book. Possibly creating a mailing list. I plan to create a pattern that will be included in the book and using that to promote on Instagram. That alone will pull in a lot of traffic.

Designed to take you from beginner to intermediate artist, this inspired guide contains new techniques and twenty jaw-dropping embroidery patterns.Make Your Embroidery Pop with 3-D Techniques

“A well-written book that will continue to expand embroidery collections and encourage creativity along the way.” —Sarah Sieg, Library Journal 

#1 New Release in Embroidery

Follow author and needlework artist Rachael Dobbins as she teaches you how to embroider flowers, portraits, and other 3-D patterns that make your art pop—literally. Using a combination of traditional and unconventional stitching and macramé techniques, Modern Embroidery takes traditional embroidery design to the next level while truly encouraging readers to think outside the box.

How to embroider flowers, portraits, and more—like an artist. Embroidery doesn’t have to be flat or about perfection. It can be interpretive, with innovative textures, unconventional color gradients, and movement throughout. In Modern Embroidery, Rachel goes back to basics in order to push the boundaries of traditional needlework. Designed to take you from beginner to intermediate artist, this inspired guide contains new techniques and twenty jaw-dropping embroidery patterns.

Textured hand embroidery made easy. An embroidery book like no other, Modern Embroidery makes a unique craft gift or coffee table accessory for anyone passionate about art in new mediums. In addition to beautiful patterns, you’ll discover how to start embroidery projects and how to apply the same techniques to home décor, clothing items, and much more.

Inside Modern Embroidery, find step by step embroidery instructions, as well as advice on:

• How to turn photographs or sceneries into embroidery templates
• How to create depth and movement
• How to use color palettes to think outside the box 

If you want to learn how to embroider flowers or like embroidery books with patterns, stitching books, or modern embroidery designs—such as Embroiderer’s Guild Transfers Collection, Embroidery, or Foolproof Flower Embroidery—then you’ll love Modern Embroidery.