The Journalist

Author has hired a publicist: PR By the Book, [email protected]

Potential Media Hooks/ Angles (These are more fully developed in Month 1 team brainstorm meeting and are constantly evolving based on news cycle.) Build on Lucy’s brand she’s built with her body of work; continue to develop her brand; position as “talking head” for mid to top tier media outlets around issues related to the Vietnam War The 45th anniversary of the end of the Vietnam War; discuss the loss of Jerry and how those are the lesser discussed casualties of war (I like pitching a contributed article by the former title of the book: Who the hell is Jerry Rose?) Lucy wonders about mixing her current brand around aging gracefully and how it might or might not merge with this biography/topic Discuss how pop culture (like TV show “This is Us”) blends in topics related to the Vietnam War to bring it to a younger generation (Lucy’s target reader: ages 50-75) Offer Lucy in markets where she’s speaking- get tour schedule Consult on maximizing her blog, LinkedIn, Facebook, Twitter Dates for potential angles (just examples, there are many others): National Friendship Week- Aug 21-27 Be Kind to Humankind Week- Aug 25-31 Purple Heart Day- Aug 7 Senior Citizen’s Day- Aug 21 National Grief Awareness Day- Aug 30 We Love Memoirs Day- Aug 31 Veteran’s Day- Nov Targeted Media Traditional Media – a. Book/Feature/Culture editors at appropriate magazines and regional dailies (Lucy lives in Minneapolis) b. Talk radio shows covering appropriate topics (i.e. NPR) c. Pitch to local TV first Digital/Online Media -- Book/Feature/Culture editors at online sites - pitch to online arm of major magazines and regional dailies & broadcast 5. Bloggers - offer pre-written Q&A, excerpts 6. Develop a Virtual Book Tour (VBT) around week of publication, to include the following: i.Appropriate bloggers - offer pre-written Q&A, excerpts, author feature, etc. ii.Podcasters iii.Bookstagrammers iv.Reviewers on GoodReads, Amazon

A collaboration between Lucy Rose Fischer and her late brother, The Journalist tells the story of Jerry Rose, a young journalist and photographer who exposed the secret beginnings of America’s Vietnam War in the early 1960s. He interviewed Vietnamese villagers, embedded himself with soldiers, and wrote the first major article about American troops fighting in Vietnam.Jerry Rose, a young journalist and photographer in Vietnam, exposed the secret beginnings of America's Vietnam War in the early 1960s. Putting his life in danger, he interviewed Vietnamese villagers in a countryside riddled by a war of terror and intimidation and embedded himself with soldiers on the ground, experiences that he distilled into the first major article to be written about American troops fighting in Vietnam. His writing was acclaimed as 'war reporting that ranks with the best of Ernest Hemingway and Ernie Pyle,' and in the years to follow, Time, The New York Times, The Reporter, New Republic, and The Saturday Evening Post regularly published his stories and photographs. In spring 1965, Jerry's friend and former doctor, Phan Huy Quat, became the new Prime Minister of Vietnam, and he invited Jerry to become an advisor to his government. Jerry agreed, hoping to use his deep knowledge of the country to help Vietnam. In September 1965, while on a trip to investigate corruption in the provinces of Vietnam, he died in a plane crash in Vietnam, leaving behind a treasure trove of journals, letters, stories, and a partially completed novel. The Journalist is the result of his sister, Lucy Rose Fischer, taking those writings and crafting a memoir in 'collaboration' with her late brother - giving the term 'ghostwritten' a whole new meaning.