Rescuing Healthcare

ARC's have been sent to key players and influencers, who are either directly involved in healthcare delivery or who have expressed great interest in its reformation. So far tremendous support for this book has been received with a starting list of around 20 CEOs and Presidents. Online will be through their websites, and landing pages as well as other online mediums including their social media pages, email list, and blog. Other efforts for promotion including applying for a TED talk, confirming speaking engagements with a variety of healthcare events, provide books and presentations at various meetings, creating short online courses for target audiences based on the book (e.g. for hospital administrators), offer book and supplemental resources to other leadership training providers within healthcare (e.g. Gary Bisbee, etc.), partner with key institutions (ASU), target certain specific audiences (policy-makers, Congressional staffers, lobbyists, regulators, etc.). Publicity efforts will include targeting radio shows, specifically NPR, and TV shows. WSJ, HBR, NYT will be closely targeted for summary articles based on the book. Other preliminary avenues included in the plans are: Radio 92.3 FM KTAR, 550 AM KFYI, 95.9 FM WQXL TV WLTX, WACH, ABC15 PodcastsAsk Doctor Dawn, White Coat Black Art, Dr. Drew Show Blogs The Healthcare Blog, World Healthcare Blog, Health Affairs NewspapersThe Fountain Hills Times, The Columbia Star, Columbia City Paper Magazines Total Health Magazine, Prevention Magazine, Modern Healthcare Magazine

The compelling account of the real solution to our healthcare crisis—leadership … the only solution that has a chance of working!Healthcare in America is wildly inconsistent and uncomfortably close to bankruptcy, and the only way it can be rescued is with leaders in all the different areas of healthcare stepping up with the right kind of leadership. The problem is that they don’t realize the importance of their leadership, and even when they do, they don’t know how to lead. Rescuing Healthcare shows them (and the rest of us) why it’s so important that they do step up, and—the critical ingredient—it shows them how to exercise the right kind of leadership—whatever their role or contribution. And for the rest of us as consumers, it shows us what we should be expecting … and demanding. The goal of this book, then, is nothing less than the salvation and transformation of healthcare.