The Art of Southern Charm

- Print and e-ARC distribution to trade and consumer media, both traditional and online
- Social media marketing on Facebook, Twitter, Instagram, and Goodreads giveaways.
- Outreach to mainsteam and reality tv community for features (podcasts, fan-oriented sites/publications/media)
- Some major targets: Entertainment Weekly, RealityTea, Architectural Digest, Town & Country
- Events in LA, NYC, and Charleston.

Patricia Altschul is the diva of Southern Charm, Bravo's latest and greatest reality show, and The Art of Southern Charm is her hilarious lifestyle and etiquette guide. It reads like a gin martini her legions of adoring fans can bring home.--The Art of Southern Charm will publish to tie into the broadcast of Season 4 of Bravo's hit series Southern Charm.
--The book will be a feature storyline during Season 4. Patricia Altschul will talk at length during many episodes about the book.
--Patricia Altschul is the fan favorite on the show, the maven and diva, and extremely popular among fans who follow all of Bravo's shows. She won the Susan Lucci Award for Best Performance on a Reality Show at the 2016 Bravos -- Bravo Channel's awards show.
-- The book is being co-authored by Deborah Davis, a longtime friend of Patricia's and a novelist who has written in a number of categories, most recently narrative nonfiction. She was previously a story editor and story analyst for several major film companies.
--There are a number of reality show celebs that have written books, which have been very successful. Bravo reality stars have formed a whole industry of books within publishing. Examples: Bethenny Frankel, Teresa Giudice, Melissa Gorga, Lisa Vanderpump, and Countess LuAnn de Lesseps.