Your Book, Your Brand

- Print and e-ARC distribution to major reviewers for trade and consumer media, both traditional and online
- Social media marketing on Facebook, Twitter, and Goodreads giveaways.
- Targeted outreach to writer community (podcasts, self-published writer-oriented sites/publications/media) e.g. Duotrope; Poets and Writers Magazine, Writers Digest, Huffington Post, Buzzfeed, Little Pink Book, Young Upstarts, Publishing Crawl, Mediabistro, Writers Unboxed
- Local media pitching for Chicago publications
- BEA panelist on Self Publishing
- Author Events: Kaye Publicity is hosting a party and raffle of ARCs at 2016 BEA; Panelist at Murder and Mayhem in Milwaukee 11/5/16; Keynote at Indie Author Conference Showcase at Cuyahoga County Lib. system 11/12/16; Chicago Writers Conference, Story Studio Chicago, Barrington Writers Workshop, Wilmette Public Library, and a launch celebration at a local bar; a book promotion webinar where the e-book will be included in the cost of the course; Host Q&A online sessions, including a Reddit AMA

A comprehensive guide from an expert in book publicity reveals how, step by step, authors can build their readership to bestselling levels.You’ve finished your book. That’s step one. Book publicist Dana Kaye now takes you through step two: getting your book into the hands of legions of readers.

How we read books is changing rapidly, and so is where we buy them. From the rise of eBooks to the impact of online retail sales through companies like Amazon to the wide acceptance of self-publishing as a natural path—countless authors are writing books and then wondering what to do with them. If they decide to bring their book to market themselves, how do they ensure they will reach audiences without a marketing or publicity department and without the budgets and outreach that publishers have? If a house has acquired the rights and promises to publish, how does that writer supplement the work of those publicity managers and develop a direct relationship with everyone from the media to potential fans?

Throughout her career, Dana Kaye has helped authors raise their profiles. As the head of her own independent PR firm, Kaye Publicity, Dana Kaye has succeeded in getting her client’s books into the hands of as many readers as possible. She has been a driving force behind numerous bestselling authors across all genres, from thriller authors like Gregg Hurwitz and Jamie Freveletti to children's authors like Liz Climo and Claudia Gray, and now she brings her insights to you.

Kaye walks writers through all of their options, taking the anxiety out of the pitching process and teaching them how to be their own best promoters. Sharp, intuitive, and user-friendly, Dana Kaye’s guide is a must-have for all authors with bestselling aspirations.

"When it comes to professionalism, hard work and dedication, Dana is the best there is! She has been invaluable in helping me build my brand, and has come up with really inventive ways to promote my books (like fun contests, which help me not only promote my books but also connect with my fans!)" — Liz Climo, Author and Illustrator of Lobster is the Best Medicine