Early Detection

Published:

• "Heartbreak After Brother's Death Spurs Book Urging More $$$s for Early Cancer Detection" – Early Detection featured in Our Town
• "Conference Showcases Biomedical Innovation at the Intersection of Business and Science" – Bruce Ratner speaks at Weill Cornell Medicine conference

Upcoming:

• Reviews: Kirkus Review, feature in "On the Bookshelf" (Cleveland Jewish News).
• Interviews:CNBC's Squawk Box with Katie Karp, Fox 5's Good Day New York with Rosanna Scotto, The Jewish Chronicle with Elisa Bray, NY1's Inside City Hall with Robert Hardt, Straus Media with Angela Barbuti, WebMD with Dr John Whyte as part of "Cancer in Context" series, WCBS The Point with Marcia Kramer, Schneps Media and WNYC's Brian Lehrer Show.
• Other Outreach: In progress with Axios, Forbes, NBC, New York Times, NPR, PIX, Wall Street Journal, WCBS Radio, Modern Healthcare, Healthline, and WNBC.

Additional plans:

• Book Launch: Major launch in New York, along with events in bookstores nationwide (virtual or in-person). Focus on independent bookstores in NYC, Cleveland, and Los Angeles.
• Social Media Advertisement: Create animated Instagram Reels / TikTok ads presenting hard-hitting facts or infographics.
• Targeted Advertisements: Tailored ads for Doctors / Healthcare professionals, Hospitals, Early detection companies, Government Health Departments, and Policy Organizations.
• Digital Distribution: Utilize Cision PR platform for building mailing lists. Distribute digital review copies via Edelweiss and direct communication.
• Social Media Promotion: Promote through OR Books' channels, author's website, and social media.
<

The Second-Leading Killer in the USA Shouldn’t Be This Deadly


Written by Bruce Ratner and Adam Bonislawski, ….

Catching cancer early remains the single best way to combat a disease that is the second-leading killer in both the US and worldwide. But the vast majority of resources in the fight against cancer are devoted to relatively ineffective late stage treatments. ‘Early Detection’ examines this important anomaly in an accessible and expertly researched survey.

In a co-authorship that brings together the passion and urgency of someone touched deeply by the experience of cancer with the knowledge of a skilled science writer, Ratner and Bonislawski narrate compelling case studies across a range of screening programs and different forms of cancer.

In this book, you’ll discover:

• Importance of Early Detection: Understand the critical role early detection plays in combating cancer and why it’s more effective than late-stage treatments.
• Expert Insights and Research: Gain knowledge from expertly researched information on various screening programs and the scientific principles behind them.
• Compelling Case Studies: See the personal and emotional side of cancer through stories that bring urgency and passion to the importance of early detection.
• Necessary Social Change: Understand the need for government and medical establishment support in expanding screening resources, particularly to economically disadvantaged and traditionally underserved communities.

Early detection remains our most powerful tool in the fight against cancer, offering hope and better futures for countless individuals.

Pick Up Your Own Copy to Learn How Together, We Can Save Lives with Early Cancer Detection!