Jane Butel's Tex-Mex Cookbook

- Press release and press release distribution - ARCs made available; DRC on Edelweiss - Regional focus to various publications with an emphasis in southwestern culture and food, including True West Magazine, Ventanas, Southwest: The Magazine, Su Casa, New Mexico Magazine, and Chili Pepper Magazine - Robust digital marketing campaigns, including author email list promotions, Turner Publishing email list promotions, email drip campaigns, freemiums, and social media campaigns - Publisher-sponsored giveaways, including a Turner Publishing Free Book Friday giveaway and a Goodreads giveaway - Collaboration with regional groups, including Albuquerque Convention & Visitors Bureau and local charities

A new edition of a Jane Butel classic is fully revised and updated. Tex-Mex cooking is more popular than ever and Jane Butel, founder of the Pecos Valley Spice Company, makes it simple and easy with hundreds of recipes, for everything from the best guacamole to crab-filled enchiladas.