Consumer Informational Privacy

Current Knowledge and Research Directions

Peter C Verhoef author Frank T Beke author Felix Eggers author

Format:Paperback

Publisher:now publishers Inc

Published:30th Jul '18

Currently unavailable, currently targeted to be due back around 8th November 2024, but could change

Consumer Informational Privacy cover

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

ISBN: 9781680834420

Dimensions: 234mm x 156mm x 4mm

Weight: 135g

86 pages