Responsive Enterprise

• Celerity and its parent company Randstad will mount a major marketing and public relations push around the launch of the book in fall of 2023.
• Tap Randstad's thousands of sales staff to reach out to its clients, who are the majority of the Fortune 500 companies. This will seed the book with thousands of decision-makers worldwide.
• Weber Shandwick will be managing PR outreach, including seeking coverage in major business publications and placing excerpts or bylined articles in publications and sites including Harvard Business Review, Sloan Management Review, the Wall Street Journal, and trade publications in customer experience, technology, and management consulting.
• Schedule speaking engagements and panel discussions at technology and business events such as SXSW, as well as online Webinars promoted by Randstad and Weber Shandwick. Panels will include clients such as Walmart, Nike, Blue Cross/Blue Shield, and Deutsche Bank.
• University speaking tour at business schools in the US and Europe.

Change keeps accelerating. Half of key business decision-makers say constant, disruptive change is now a major challenge. Dizzy from a kaleidoscope of fashionable strategies, from digital transformation to hybrid work to disruptive innovation, leaders need a new approach.

It's time to embrace a holistic approach to change — to re-architect your business to be fully responsive. A responsive organization, faced with change, doesn't just withstand or flex — it embraces change and continuously exploits it for competitive advantage.

The responsive organization stands on three pillars.

First, a customer-centric mindset. Gather data relentlessly; spread insights across the organization.

Second, operational excellence. Redesign processes for both efficiency and flexibility, with change in mind.

Third, enterprise agility. Evolve continuously to deliver more value to customers.

You'll learn from groundbreaking organizations that embraced these qualities. Like the credit union where cross-functional teams identified and then eliminated a key customer pain point: blocking questionable charges on debit cards. As it transformed processes and flexed systems, customer satisfaction spiked and service calls dropped by half.

Read how a massive health services company reengineered its scheduling systems to boost efficiency — and responded in scant weeks to the challenge of COVID-19. Or the huge tech company division that embraced agility and streamlined product and marketing decisions even as it doubled in size.

Four practical steps, iterated over and over, advance the responsive transformation.

1. Start with a vision that enables coordinated action.

2. Add systems thinking for a holistic perspective on change.

3. Empower teams to make decisions quickly and effectively.

4. Embrace feedback loops that enable rapid course corrections.

The most responsive 15% of companies consistently deliver better business results, from sales growth to share price. Responsiveness changes everything. We'll show you how to embrace it and turn change into your biggest competitive advantage.