The Cannabinoid Cookbook

Marketing PlanBetween both Daniel and Dr. Joe, the authors of The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen have a significant customer base to market to, as well as national and international media ties that can help bring the book to new audiences. Spreading the message that you can get the effects of cannabinoids through healthy foods is paramount to marketing this book. It is a timely and compelling hook that is bolstered by the celebrity and prominence of the authors. Because the book targets four distinct market segments, a multi-pronged, integrated marketing plan designed to hit all audiences where they consume messaging most is needed. The following are some ideas and angles that could prove to be very successful in marketing The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen WebsiteDaniel and Dr. Joe will create a website specifically for The Cannabinoid Cookbook: Transform Your Health Using Herbs and Spices from Your Kitchen The purpose of the site will be to provide a home base of content that can then be marketed through various channels of communication. It will also act as a conduit to route book sales to appropriate retailers. Content strategies can include: Scheduling weekly blog and vlog posts featuring content from the book. Developing an ongoing webinar series featuring content from the book, delivered through the website and featured on both authors’ blog/social media channels. These events can be used as a promotional tool that can draw audiences via press releases, email campaigns, social media, and industry connections. Leveraging extensive social media audiences to sign up for newsletters/update/content through the site, thus developing a contact list to push branded communication. Producing educational videos about the health benefits of cannabinoids that leave the watcher wanting to learn more with the book. The videos can be hosted on the book’s YouTube channel, featured on the website, and promoted on social media. Media Relations Strategy Both authors have existing relationships with high-power media, including television and magazine outlets. They can use their reach here to tell the cannabinoid-in-food story, gain bookings, land podcast invites, and secure article placements. Additionally, they can tap their existing PR staff or hire an agency to develop and deploy media relations campaigns that may include: An attention-grabbing press kit that is delivered to writers, editors, and producers with a bouquet of all eleven cannabinoid foods discussed in the book (think a spicy version of an Incredible Edible arrangement). The kit will also include press releases, recipes, tips, and other tidbits to engage writers/editors with the story. Press party targeting mainstream, cannabis, health and alternative health, and foodie media. High-profile demo events to which consumers can be invited to attend, contests run for tickets, promotions through media can be arranged. Virtual launch party at the time of the book’s release. This can include giveaways, live streaming/demonstrations, FAQ/QA opportunities, etc. Reaching Established AudiencesDaniel has an extremely large audience base, not only in the U.S., but also around the world thanks to his multinational appearances. He is very popular on social media, a significant medium for all of the targeted audience segments: Facebook: 55,000 followers Instagram: 16,400 followers Twitter: 16,800 followers There is a lot that can be done to funnel content to these audiences and generate sales of the book: Announcements and photography (IG is all images) with Daniel, Dr. Joe, and the book. Timed release of content from the website with calls to action. Video streaming of promotional spots, demos, and ideas. Photo/video contests of readers making/using the recipes and reporting back the positive effects. Also a great generator of testimonials for the book that can be used in ongoing promotion. Calls to sign up for newsletters and promotional emails with content that drives conversions. Series of giveaways, such as copies of the book, a starter kit of herbs/spices, etc. Starting March 2020, Daniel and Dr. Joe will begin hosting the Everyday Health website’s new program Condition Kitchen: Diabetes . This will include making multiple videos that offer recipes, menus, and other content for the site’s 60 million monthly viewers. This unique pairing of a medical doctor and a celebrity chef using food to treat diseases is the beginning of a series of episodes that will be featured on the site, including Condition Kitchen: Autoimmune, Condition Kitchen: Cancer, and Condition Kitchen: IBS. The timing for this series is perfect for the authors, as they will have time to establish a loyal following of millions as a duo through the reach of the Everyday Health website. They can use this medium to also introduce the book as a solo episode or weave it into their scheduled programs as a companion to help treat the ailments being discussed in a new way, using food-based cannabinoids. Daniel is also a regular host on Hallmark’s Home and Family television program, which reaches over 93 million homes. He plans to secure time for him and Dr. Joe to present the book to viewers and educate them about the benefits of cannabinoid cooking. Daniel and Dr. Joe will also use their positions and connections with EVINE, the third-largest home shopping network in the U.S., to promote the book to over 83 million viewers.

The Cannabinoid Cookbook gives an enormous audience of readers a new way to look at improving their health through diet, ways to reap the benefits of cannabis products without turning to marijuana or CBD oils, and a compelling blend of medical and food science that culminates in recipes they will love. Taking care of your body has never been so delicious.Take Care of Yourself―With the Power of Herbs and Spices!

#1 New Release in Herbs, Spices & Condiments

“...health-conscious recipes that don’t skimp on flavor. Dr. Joe and Chef Daniel blend both worlds so well—anyone can cook with cannabinoids!” —bestselling author Becca Anderson

The 11 rich foods that can give your body health benefits, without using any CBD or hemp products

The word “cannabinoid” can be jarring, but it doesn’t mean what you think. We have a whole system named after pot called the endocannabinoid system (ECS), composed of receptors and enzymes that help regulate a variety of our bodily functions. "Endocannabinoid" means cannabis-like substances that naturally occur inside us. The ECS is a chemical communication system that performs the vital function of achieving and maintaining homeostasis, or balance, within the body.  Homeostasis is your body's efforts to keep everything in the right zone. This includes our sleep cycle, mood, memory, appetite, pain sensations, and so much more.

Discover wonderful uses of turmeric, basil, rosemary, flax, oregano, cloves, cinnamon, cacao, and more. It is perfectly understandable to be wary about holistic foods and their healing properties. However, when used and prepared correctly these rich foods are full of natural healing remedies that can help you ease pain, sleep better, de-stress, and so much more. Jam-packed with healing ingredients, making easy and healthy dinner ideas has never been easier.

The Cannabinoid Cookbook provides a ton of healthy recipes using healing herbs and spices that can kick-start your ECS and help you feel better each day! Learn about:

• Common herbs and spices that can create an endocannabinoid response
• How to use these recipes to heal pain, inflammation, and other bodily issues
• Easy and delicious recipes that heal you, inside and out

If you enjoyed books like Alchemy of Herbs, The Anti-Inflammatory Diet, or The Science of Spice, then you’ll love The Cannabinoid Cookbook!