No B.S. Marketing to the Affluent

Marketing

Entrepreneur Press is in the unique position of being part of a much larger organization where we can promote our authors across our many media properties. These include the following:

• Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
• Newsletters: Entrepreneur Daily: 156K Active Subscribers
• Entrepreneur.com-15MM Social Followers
• Entrepreneur Bookstore

Additional Publisher Marketing:

• Book launch advertising in Entrepreneur print and digital magazine 
• Email campaign to Entrepreneur subscribers
• Banner ads on Entrepreneur.com (audience 20 million unique visitors/month)
• Book cover and text links within related articles and channels on Entrepreneur.com
• Content campaigns shared via Entrepreneur's social networks (16+ million engaged)
• Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

Author Marketing:

• Promotion from the Kennedy's No BS Inner Circle, which includes emails to subscribers, member purchase campaigns and teleseminars.
• Two-month promotional plan in KIC media that include:
• 5 print newsletters, social media outreach, and email blasts to their 150,000-subscriber list
• Teleseminar event around the book's release date
• Promotion/Communication at No B.S. Inner Circle's fall "Growth Summit," spring "Superconference," and multiple Bootcamps throughout the year
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Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.

However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.

In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
• Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.