Ultimate Guide to Instagram

Publisher Marketing

Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:

• Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), 
• Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
• Newsletters: Entrepreneur Daily: 156K Active Subscribers
• Book of the Week: 21.1K Active Subscribers
• Franchise: 48K
• Entrepreneur.com-15MM Social Followers

Additional Publisher Marketing:

• Book launch advertising in Entrepreneur print and digital magazine 
• Email campaign to minimum 340K Entrepreneur subscribers
• Featured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
• Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
• Book cover and text links within related articles and channels on Entrepreneur.com
• Content campaigns shared via Entrepreneur's social networks (13+ million engaged)
• Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

Author Marketing

• Livecast event on book launch day with over 25 influencers offering bonuses with purchase. Each will promote to their list, giving us over 1m person reach. 
• Create targeted social media campaign with give-away promotions for 14 days prior to launch 
• Promote to our list of 100k
• A minimum of 12 podcast interviews with influencers in entrepreneur space leading up to and during the launch for pre-book sales
• Clubhouse interview in Breakfast with Champions Club with over 160k followers
• Development of book bonus bundle packages to encourage multiple book sales 
• Featured on all social media platforms, with a total reach of 1.3 million. 

1. Facebook – 1.1 million followers
2.  LinkedIn – 6,480 connections
3. Instagram @kwalshphillips – 17,500 followers
4. Twitter @kwalshphillips – 26,400 followers
5. Email list – 100k subscribers
6. Clubhouse – 18,000 subscribers
7. Facebook Sales Strategies Podcast– 10,000 downloads/month

Author’s other books listed here:

https://www.amazon.com/Kim-Walsh-Phillips/e/B071VVGDF6%3Fref=dbs_a_mng_rwt_scns_share

The ultimate guide to everything Shopify. Presented in a non-technical and easy-to-understand format, this comprehensive one-stop-shop is a complete guide to Shopify. Readers will learn exactly what's required to design, publish, promote, and manage a successful and professional-looking ecommerce website that gets results.

Are you ready to tap into Instagram’s booming network of 1.386 billion viable customers? Your customers are on Instagram right now waiting to buy from you. 

With this all-new updated Ultimate Guide to Instagram, Second Edition, social media marketing expert Kim Walsh Phillips highlights what’s new and innovative, and gives you the tools you need to get an immediate return on investment. From updated cross-platform branding and marketing advice, to all new practical blueprints for funneling followers, this guide unlocks the latest secrets successful entrepreneurs use to grow their following and drive sales directly from Instagram. 

Inside, readers will learn:

• To uncover who your right-fit customers are and how to find them easily on Instagram 
• The secret new ways of going viral to grow your audience and multiply your sales.
• How to use the newest features of Instagram to drive more business quickly with a simple marketing funnel that works
• A new content creation formula to make creating content easy and effective.
• Copy-and-paste resources, and a simple roadmap gets you results fast and easy
• Brand-new up to date examples, marketing funnels and campaigns
• New features of Instagram featured; including stickers, stories, polls, and reels 

Whether you're new to the Instagram world or you're not sure how to get more out of your profile, this guide is the perfect tool for entrepreneurs ready to flood their business with sales. With this guide's easy-to-use strategies, easy-to-adapt blueprints, and other copy-and-paste resources, you'll unlock the power to become an Instagram Sales Machine!