Content Is King

The Complete Guide to Writing Web Content That Sells

Laura Briggs author

Format:Paperback

Publisher:Entrepreneur Press

Published:25th May '23

Should be back in stock very soon

Content Is King cover

Publisher Marketing

Entrepreneur Books has the unique position of being part of a much larger organization where we can promote our authors across our many media properties. All books and authors will be featured prominently leading up to and at pub time. These include the following:

  • Entrepreneur.com—20 million monthly unique U.S. visitors, plus additional sizable unique views from our distribution partners (MSN.com, Google News, Apple News, etc.), 
  • Entrepreneur Magazines—2.6 million monthly digital and print magazine readers
  • Newsletters: Entrepreneur Daily: 156K Active Subscribers
  • Book of the Week: 21.1K Active Subscribers
  • Franchise: 48K
  • Entrepreneur.com-15MM Social Followers

Additional Publisher Marketing:

  • Book launch advertising in Entrepreneur print and digital magazine 
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Featured as “Entrepreneur Book Of The Month” in August 2022 on Entrepreneur.com and Entrepreneur.com/bookstore
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts

Author Marketing:

  • Podcast tour 
  • Mention on my own podcast 
  • Facebook ads pre and post launch 
  • Amazon ads pre and post launch 
  • Email campaign to 3,000 subscribers 
  • Social media campaign ramp up 3 months pre-launch to over 15,000 followers on LinkedIn, Facebook, Instagram 

Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.

Your brand is unique. Your website content should be, too.

Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. 

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Discover how to: 

  • Build your content marketing strategy from scratch 
  • Define your Unique Value Proposition and tell your own story
  • Navigate Search Engine Optimization and direct high-volume traffic to your platform
  • Discern your buyer’s journey to customize and enhance your patron’s experience

Take your content to new heights with top-grade editorial, today!

ISBN: 9781642011173

Dimensions: unknown

Weight: unknown

200 pages