Longshot
How Political Nobodies Took Andrew Yang National--and the New Playbook That Let Us Build a Movement
Format:Hardback
Publisher:BenBella Books
Published:11th May '22
Should be back in stock very soon
This book offers an insightful look into Andrew Yang's 2020 presidential campaign, detailing the journey of his campaign manager, Zach Graumann, and the lessons learned about navigating political landscapes and pursuing ambitious goals.
In Longshot, Zach Graumann, Andrew Yang’s campaign manager, provides an insightful look into the highs and lows of Yang’s 2020 presidential campaign. Despite not winning the Democratic primary, Yang emerged as a prominent figure in American politics, largely due to the innovative strategies employed by Graumann and his team. The book explores how they navigated the complexities of the attention economy, ultimately shaping a campaign that resonated with many Americans.
Graumann's narrative highlights the team's inexperience in traditional campaigning, as they were driven by a shared commitment to creating a better future. Remarkably, Yang outlasted numerous seasoned politicians, including senators and governors, and became a well-known advocate for Universal Basic Income—a concept that gained significant traction during and after the campaign. This transformation from relative obscurity to national recognition is a central theme of the book, showcasing the power of grassroots movements and the impact of fresh ideas in political discourse.
Longshot serves as a resource not only for those interested in the intricacies of political campaigns but also for anyone looking to make their mark in a new field. Graumann offers valuable lessons on perseverance and innovation, encouraging readers to pursue their dreams, no matter how ambitious they may seem. The book resonates with a wide audience, from supporters of the Yang campaign to aspiring professionals seeking inspiration in their own journeys. Ultimately, it reinforces the notion that sometimes, the path to success is more attainable than it appears.
ISBN: 9781637740385
Dimensions: 236mm x 159mm x 20mm
Weight: 383g
208 pages