Your Data, Their Billions

This insightful guide, Your Data, Their Billions, reveals how Big Tech exploits personal data and offers strategies to safeguard privacy.

In Your Data, Their Billions, veteran consumer advocate Jane Hoffman explores the intricate relationship between individuals and major tech corporations. These companies, including Facebook, Google, Amazon, Apple, and Microsoft, possess an astonishing amount of personal information about their users. From our relationships and family histories to our exact locations and purchasing habits, the extent of their knowledge is both alarming and disconcerting. This guide is designed for everyday tech users, shedding light on how these corporations acquire our data and the implications of their actions on our privacy and identity.

Hoffman delves into the mechanics of the digital marketplace, illustrating how personal data fuels the unregulated environment that benefits Big Tech at the expense of individual privacy. Readers will learn about the various ways these companies monetize our information, often without our explicit consent. The book also addresses the negative consequences of this data exploitation, including the spread of misinformation and manipulation of consumer behavior, which can even influence democratic processes.

Ultimately, Your Data, Their Billions serves as a crucial resource for understanding the stakes of our digital lives. Hoffman not only highlights the problems but also offers a bold blueprint for reform, advocating for a data dividend that would empower users and hold corporations accountable. Knowledge is power, and this book provides the essential insights needed to navigate the complexities of our modern, tech-driven society.