Smooth Scaling

Media Campaign: Targeting trade publications and select business outlets. Website: Will work with the author to build a dedicated landing page for the book at trellis.asia, including a pre-order incentive/bonus offer. Social Media: Three-month pre-order campaign targeting the author's 8.8k+ LinkedIn followers, including excerpts and synopses from the book. Email Marketing: Dedicated e-blasts to the author's 6k subscribers. Network Outreach: o Companies/Brands: The author will reach out to organizations he's worked with in the past to propose marketing partnerships and special deals. o Influencers: Having firmly established himself as a well-regarded organizational consultant and leadership coach, the author will reach out to all influencers in his network for endorsements and promotional support. o Speaking: Rob is pursuing speaking opportunities, and we will work with him to leverage those engagements for book promotion and bulk sales whenever possible. Promotions: o Digital ARC on Edelweiss o Goodreads Giveaway o Online Ad Campaign

Why do some businesses "fail to scale"? Smooth Scaling offers a clear diagnosis, along with twenty practical Rituals to boost your organization's performance and achieve frictionless growth. Where other books on scaling focus on strategy, fundraising, or product-market fit, Smooth Scaling addresses the most pervasive and least-understood fail point that threatens to kneecap even the best-laid scaling plan: organizational friction. Expert Rob Bier reveals why organizational frictions take hold as you grow and how they slow your company down. These growth pains are both predictable and preventable, yet they almost always take leaders by surprise. But it doesn't have to be this way. Until now, there's been no resource to guide executives through this challenge. As a result, they end up playing "Whack-a-Mole," reacting to a never-ending stream of organizational, team, and people problems one at a time-only for new ones to crop up. Smooth Scaling addresses this gap, presenting a proven approach based on real-life experience and application. Drawing on his extensive experience building high-performance organizations, Bier has created twenty foundational Rituals that integrate seamlessly into the daily habits of your company. These Rituals make your organization as frictionless as possible, allowing you to scale faster-and more sustainably-than ever before. In Smooth Scaling, you will learn how to: Build trust proactively across your organization Turn your managers into a powerful driver of productivity and scalability Build high-performance teams with the people you've got Break down barriers between departments to prevent silos Maintain a cohesive high-trust culture as you grow Smooth Scaling is your indispensable guide to building a scalable, high-performing organization. It gives you the insights, frameworks, and tools you need to create a company that's truly built to last.