You're Doing Great! (And Other Lies Alcohol Told Me)

Media Campaign: Targeting trade publications and outlets that cover self-help, addiction/sobriety, and men's interests. Website: We will work with Dunbar to build a full author website, including a dedicated landing page for the book with a pre-order incentive/bonus offer. Social Media: Six-month campaign to grow Dunbar's social media presence and promote pre-orders. Personal Network: Dunbar's successful and wide-ranging professional careers in pop culture, insurance, real estate, and psychology have offered him an extensive network of colleagues, influencers, and organizations we can solicit for endorsements, marketing partnerships, pre-orders, and online promotion. Promotions: Goodreads giveaway; three-month digital ARC listing on Edelweiss.

Everything you know about alcohol is a lie. Dustin Dunbar had it all. A beautiful wife, two sweet baby girls, a degree in psychology, and properties around the world-the building blocks of a nascent real estate empire. All the while, he happily believed every lie alcohol told him: "Real men drink." "One drink won't kill you." "You're the life of the party." "You can't stop." He believed these lies and many others until it was too late. Because of his addiction, he risked everything he valued most and nearly lost everyone he cared for-until he started to figure out that most of what we experience with alcohol is completely fabricated, a big lie packaged with bright lights and big names to distract us from the truth. Dunbar calls this non-reality "the alcohol matrix," and it took him years to break out of it and finally start enjoying a life free of alcohol addiction. Just as Holly Whitaker offered women a radical path to sobriety in her New York Times bestselling Quit Like a Woman, Dunbar combines his own experiences with his extensive background in psychology to expose the lies we all too willingly accept about alcohol and interrogates the part culture plays in reinforcing these lies, particularly for men-and shows readers how they too can break free from alcohol addiction. An inspiring, hilarious, and much-needed approach to addiction and self-acceptance, You're Doing Great!: Debunks the myth that alcohol washes away the pain. Explains the toll alcohol takes on our emotional, physical, and spiritual well-being. Illustrates the steps to deal with our problems head-on. Exposes the practices used by advertisers and marketers to entrap us to drink. Proves that AA isn't the only option for battling alcohol addiction. Teaches readers to activate skills of self-empowerment. Shows us how to enjoy an alcohol-free consciousness and an exciting new chapter in our lives. Filled with entertaining true-life tales, hard-earned wisdom, and easy-to-follow advice for recognizing the truth about alcohol, You're Doing Great! is a powerful invitation to discover the real you that thrives on the other side of addiction.