The Aging Wisely Project

Target Audience:

• Baby Boomers entering or currently in old age
• Gen-Xers with older parents, interested in aging gracefully
• Professionals and scholars in aging, mental health, and human development fields

Marketing Plan:

• Enhance the website to introduce research findings, encourage mailing list sign-ups, and initiate a blog for ongoing engagement
• Submit to key industry reviewers, including Publishers Weekly and Library Journal
• Develop a podcast featuring discussions with elders interviewed for the book
• Engage existing email lists with regular newsletters containing relevant content to build anticipation and depth around the book's themes
• Schedule speaking engagements in the Denver and Western Massachusetts areas, leveraging personal connections and professional expertise
• Organize book signings and readings at aging councils, universities, and independent living facilities
• Appear on relevant podcasts and radio shows like "45 Forward" and "Protecting What Matters" to reach a broader audience
• Utilize connections for educational courses and public speaking opportunities to promote the book
• Create and distribute promotional materials at presentations and events to support book sales and awareness

In a world where many are granted an extended lease on life, how do we make the most of our elder years? 

Journey with two lifelong friends as they embark on a mission to unravel the mysteries of successful aging, as they approach elderhood themselves. Their discoveries become a beacon for anyone seeking purpose and fulfillment in later years. 

Delve into a jargon-free exploration of psychoanalysis, combined with the latest findings on aging, to bring elderhood into sharp focus. What are its challenges? And more importantly, what are the skills required to navigate them?

Witness the inspirational life stories of 52 elders interviewed during the turbulent times of the COVID-19 pandemic. Their tales serve as a testament to the unique trajectories that lead us to our golden years. 

Building upon Erik Erikson’s iconic human development model, the authors introduce a groundbreaking 9^th stage of potential growth: Elder Identity Revision. Understand the tasks that await in elderhood and acquire the indispensable tools to face them head-on. 

With many of today’s elders experiencing up to 25 more years of life in good physical and cognitive condition than past generations, the urgency to lead a purposeful, impactful, and fulfilling elderhood has never been greater. Fueling this insightful journey is the authors’ unwavering belief that it’s never too late to evolve, to grow, and to make every moment count. Dive in and redefine what it means to age wisely. Along the way, discover how to contribute to the world around you and develop the skills required to successfully complete your one and only life cycle.