Purpose Driven Movement

• Target fitness professionals and enthusiasts and continue to connect with Tarek's growing community of coaches
• Continue growing email list (6K subscribers)
• Continue building social media presence 
• Speak at events for health and fitness professionals
• Speak as a guest on podcasts
• Submit to major industry reviewers, including Publishers Weekly and Foreword Reviews 

Purpose Driven Movement is the ultimate guide to functional training for all movement coaches.

Purpose Driven Movement is a logical, comprehensive and road-tested guide for personal trainers, performance coaches and fitness enthusiasts seeking to understand the world of functional movement and fitness.

Tarek Michael-Chouja, owner of the Functional Training Institute, created the Adaptive Functional Training System for those wanting to go deeper into the world of functional training. His approach is the result of years of experience and research compiled by industry experts who have tested and integrated these methods into the real world of fitness.

Within Purpose Driven Movement, fitness professionals and enthusiasts will learn how to:

• Coach with purpose by building a strong coaching vision, mindset and technique
• Assess with purpose by understanding how to detect, correct and prevent poor movement patterns and injury
• Move with purpose by progressing through the 5 Pillars of Functional Training, which showcase the key functional movements and tools
• Program with purpose by taking a structured but flexible approach to exercise planning and selection in service of their goals

When these four components come together, a great coach is in the making. Anyone seeing to master the art of training and coaching for truly functional fitness will find the answers they seek in Purpose Driven Movement.